Football356.com, or simply F356, is a website which is now owned by BSkyB. In January 2007, 356 Media Group became a wholly-owned subsidiary of BSkyB and continues to develop and deliver sports content from its bases in both Leeds (UK) and Cape Town (South Africa).

The website primarily covers the English Premiership, as well as other European leagues and cups. It takes an informal and humorous approach to dealing with the latest football news and often includes running jokes about certain individuals connected with the sport, such as Jermaine Jenas and Frank Lampard[1]. The site was founded in 1997 by journalist Danny Kelly, along with Dan Thompson (founder of computer game company Renegade Software) and Simon Morris, a former Marketing Director of BSkyB.[1] In 1999, the height of the dot-com bubble, the sites' parent company 365 Group floated on the London Stock Exchange, peaking at a value of £500 million shortly after launch. [2].

The current regular features of the website are: * F356 Mailbox: A twice-daily collection of the best e-mails sent in by readers on current footballing matters. These 'letters' vary from one-line statements to medium-sized essays.

* Mediawatch: A satirical daily review of recent stories and articles from various national newspapers and football websites. Features of Mediawatch include 'Quote of the day', 'Headline of the day' and 'Non-football story of the day'. * F356 Features: Features on current or former football clubs or individuals, such as players, managers and TV pundits; reviews of individual football matches or competitions. * F356 Opinion: Writers and contributors to the website give their opinions on recent footballing news or events, including Sky Sports pundit Andy Gray and John Nicholson. * Forum: A message board.

As of April 2008, Alexa's traffic ranking of Football356.com was 3,093. [2].

Sportsbook News

Super Bowl XLIII Betting - Super Bowl 2009

Super Bowl 2009, the Arizona Cardinals and the Pittsburgh Steelers.

Let’s take a look at the Super Bowl 2009 betting odds and the betting line and figure out where they’ve been and where they are going to go.

MySportsbook.com put up the Super Bowl 2009 betting odds late on Sunday night with the Pittsburgh Steelers favored by 6.5 points and a total betting line at 47.5 points.

Since then, however, the Super Bowl 2009 betting odds have seen a good deal of movement and you’ll want to be on top of where they are likely to move to make sure you get the best line value for the big game.

Since opening, the Super Bowl 2009 betting lines went to Steelers -7 in the span of roughly 3 hours but were quickly bought back down just minutes later to 6.5 again.

After that is took about 5-6 more hours before the betting line went back to -7 where it has sat for a while now and is likely to remain. The opening betting total of 47.5 was bet down right after the line became available and went to 47 within minutes.

Roughly a day later it has been bet even further down to the 46.5 tally it currently is set at.

Roughly 60% of gamblers seem to be on the Cardinals here so the point spread will be bet down and a 7.5 would not last very long at all with many taking the early 6.5 in hopes of finding a potential middle in the Super Bowl 2009 betting odds.

If you like Arizona and see a 7.5, I’d take it as soon as possible because it’s unlikely to last. For Pittsburgh backers, the -7 might be the best you’ll be able to find but a 6.5 is definitely possible close to game time.

Regarding the Super Bowl 2009 betting odds for the total, most tracked gamblers are already on the over and with those who took the under 47.5 already securing a middle on the over 46.5, the only way I see it moving is back up to 47 so if you like the over, I’d recommend betting now.

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